OT Featured USA Gymnastics Gaining Sponsors (Nike & Comcast)

[JBS]

USA Gymnastics seems to be heading in the right direction again with sponsors!

Comcast Becomes Proud Partner of USA Gymnastics • USA Gymnastics

USA Gymnastics National Championships to be titled Xfinity U.S. Gymnastics Championships through 2024.

usagym.org

Nike Partners with USA Gymnastics to Expand Sport for the Next Generation • USA Gymnastics

For the first time ever, Nike will serve as the Official Apparel and Footwear Partner of USA Gymnastics and the USA Gymnastics National Team, supporting athletes on their journeys to Paris 2024 and Los Angeles 2028 in addition to all the young athletes they inspire along the way.

usagym.org

 

[skschlag]

I love this! so good for the sport and the athletes! (hopefully)

 

[Pineapple_Lump]

USA Gymnastics seems to be heading in the right direction again with sponsors!

I am guessing the return of several high profile athletes was influential in renewed interest of sponsors.

 

[JBS]

I am guessing the return of several high profile athletes was influential in renewed interest of sponsors.

Yes... and the Olympics in general. Nike is contracted all the way through 2028 though... so that's good.

 

[mezzamare]

What happened in the past that makes this a change? (Never really paid attention to sponsorships before). Was gymnastics just a hot potato because of scandals?

 

[JBS]

What happened in the past that makes this a change? (Never really paid attention to sponsorships before). Was gymnastics just a hot potato because of scandals?

Yep… all their sponsors dropped them.

 

[JBS]

I don’t really want to link all of the past into this thread as this is a positive thread… so I’m just posting a screenshot…

 

[mezzamare]

Makes sense...

Do the Olympic sponsors actually help fund training costs, etc. for athletes? Is that where the bulk of their money goes?

 

[JBS]

Nike is apparel and shoes…. It sure about actual money.