The yearbook is team only. Each family must sell $75 in ads (1/2 page). If you sell a full page ($150), your child's individual photo appears in the yearbook.
There is a photo of the Jr team (L5, 6, & prep-op) and Sr team (L7-10). There is also a photo of all state and regional qualifiers by level. Plus, any team member that scored 1st place in AA at a state or regional meet gets a photo.
All photos are taken by a professional photographer when we take individual photos that you can order. The photographer gets plenty of sales from the individual sales that he donates the photos for the yearbook.
Then, we have an order form to sell ads. People go to local businesses that they frequent (i.e. your pizza shop, plumber, dentist, landscaper, etc). The businesses purchase ads which are organized in the yearbook, usually near the photo of the gymnast they are supporting. The ad can be anything. Some strictly advertise their business and some will also put a message to the gymnast. Personal ads are also welcome --- so grandma & grandpa can post a message to their gymnast if they want to buy ad space.
The whole book is black & white, except the cover. A photo of the graduating senior girls is on the cover.
One of the tough things is that some people want to place an ad but don't have any artwork, so individual parents often need to work up an ad for them. Some people are better at this than others. I had an advertiser last year that I had to do a lot of artwork to get the ad the way they wanted.
There are order forms for the ads and the artwork gets submitted directly to the tech school that is assembling the piece for us. But a copy also goes to the yearbook organizers along with the check. I think our organizers also do the initial layout. I would guess it is a LOT of work.
I'm not sure how effective the ads are for the advertisers, but it is estimated that our books reach about 1,000 families. They tend to do it primarily to support a gymnast who's family they do business with regularly. (i.e. we get pizza, etc from our local shop every single weekend. They buy a $25 ad, probably just as a courtesy as we are such regular customers.)
I'm happy to answer any other questions you might have.