To be fair there are some differences between cheer and gymnastics. I object to anything that is unsafe - either in the moment or in terms of overuse. But I'm not sure at this point cheer needs the same technique standards as gymnastics. First of all we need to the train the power and set for double saltos, in the end. Usually we are aiming for more twisting too, and better direct connections (punching saltos) and more direct front tumbling and front twisting.
Also, this is hard for people used to gymnastics judging to understand. In gymnastics it's one kid going and they are taking deductions for every mistake. That's just how it works. In cheer it's more of an "overall" thing almost. You don't want people falling or bumping into each other, but that still goes into the overall dynamics and performance. So do they really need to be concerned about the slightest form break? Probably not. However the best teams do usually have pretty good form, because if everyone is sloppy, that usually carries through everything (jumps, motions, dance) and the whole performance is not good. The best teams have some very good tumbling, and many girls who did gymnastics or gymnastics-like progressions. I remember watching a video of Woodlands (WGA) level 5 cheer and some of the girls had beautiful double fulls. I don't know if they learned it in gymnastics or what, but there was no tumbling without at least adequate form in that routine.
It's many of the "wannabes" that are trying to chuck kids into sloppy tumbling and sloppy stunts in order to work their way up. Unfortunately the lack of national organizing body and standardized progressions has hurt the development of cheer thus far, I think, because it impedes the flow of information from the best clubs to the other clubs. There are a lot of good coaches in cheer. It's amazing the kind of work some of them can get from the kids in the time frame they're working with them.