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OMG, I think I've just over dosed on psycho-babble! What planet is this guy from! I'm sorry, but unless you live with fairies and unicorns on planet nirvana, this just isn't the world we live in. I see he has written 11 other books, scores of articles, and does speaking engagements, as well as sells DVDs, etc. Do you think he made money on those? Oh no, extrinsic reward! He has received lots of positive feedback and accolades. Oh no, there we go with those extrinsic rewards again!
There is a huge difference between the real world and a fantasy utopia world. When I was in economics 101, the first rule was literally 'incentives matter.' In the real world, isn't that really what it's all about? Who doesn't want a raise, promotion, a pat on the back, bonus, recognition, trophy, certificate, award, medal, etc.? Ever notice how much more 'attentive' people who work on commission are?
"one of the most thoroughly researched findings in social psychology is that the more you reward someone for doing something, the less interest that person will tend to have in whatever he or she was rewarded to do."
REALLY?? Give a monkey a banana for pulling a lever and see how fast he DOESN'T loose interest! Ever been told 'thanks for cooking such a great meal'? (or some other such compliment). Did you then loose interest in cooking a great meal again?
In utopia, external forces wouldn't be necessary, but until I reside there, I will continue to give and look for extrinsic rewards. Short of Zen Buddhists, we all need it, just some more than others.