Cal is the more prestigious academic school and it's a more competitive gym program at the moment. You are competing in the classroom against some of the brightest minds in the country, it's not an easy road for someone who is not athlete, add in the time being a D-1 athlete, it would be tough for the average student. Their practice facilities are probably the worst in D-1, their vault runway is an upstairs balcony and it's short. There's no pit. It's also off campus and pretty far from most academic buildings. It's a testament to their coaching staff they recruit and compete so well. Then they are 30 minutes from San Francisco, and big city atmosphere. The flip side re Arkansas is their coaching staff is seen as very approachable, and up and coming. Their line-ups would be easier to make and academics are more manageable. Their practice facilities are considerably nicer. Fayetteville is a nice college town, but not as urban. The schools are so diametrically opposed, it will depend on the person. Some may be bored in Fayetteville, others might feel safer being away from the Bay Area rat race. It sounds like you're talking about Leah Smith--she did not have a full ride offer from Cal, but had full ride offers from UW and Arkansas. She ultimately went to Arkansas to be closer to home and from all accounts, it was the right choice for her.