getting team sponsors, recognition plaques for same

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I wonder if anyone is willing to share the general text of introductory letters they use to solicit business sponsors for their team (identifying info deleted if desired). Also do you buy plaques for them to display in their business thanking them and if so what companies have you used for those.
 
I have never heard of having a team sponsor, but our booster club does solicit meet sponsors for each of the meets that we host. However, we prefer to personally contact each of our potential supporters rather than send a letter. The letter seems too impersonal and most likely is going to end up in the round file. We make a list of all of the possible doners in the community and post it in the gym as a sign-up sheet. Club members then select those names which they wish to contact. We have had very good success with local manufacturers and retail stores, medical facilities and professionals such as lawyers, accountantss, doctors and dentists. We also make up a fee schedule based on the size of the meet. If its just a small compulsory meet then we keep the prices low but if we are hosting a large meet then the prices go up. As an example we start with a 1/4 page ad in the program for $100, and for more money we can go 1/2 page add, banner in the gym at the meet, a permanent plaque on the wall at the gym, etc. We always try to have one meet sponsor who gets the top notice, which might be a full page ad on page 1 of the meet program, a big banner at the meet, a prominent plaque in the gym and introduction at each session of the meet. These sponsorships are our largest source of fundraising money. Good luck.

If you have read my other posts you will know that I keep harping on the issue of funds distribution, but it is very important that you are aware of the law. If your booster club is 501-3c nonprofit then by IRS law you must share all funds equally among members of your booster club. It is illegal to apportion your income based on the amount of money brought in by any individual member. And, no, I don't work for the IRS. I'm just aware of a booster club (in another sport, not gymnastics) which was audited by the IRS and found themselves in very hot water becasue they were allocating illegally.
 
I agree with Gymdad on contacting potential corporate boosters in person. Usually the in person contact works much better and many times we've found that the person you speak with 1st has no authority to make a decision regarding sponsoring a 501(c)3 group. However, many times they can give you the name of the person to contact. Thats why I would steer away from a mass mailing---I think many of those letters will end up being thrown out.
What is much more valuable to a potential sponsor is free advertising and not a plaque for their business or office. Some gyms put up banners in the gym with the name of the business, give them free ad space in meet programs etc.
 
I was thinking more of an introductory letter saying "I will call on you next Friday" kind of a thing, then if they don't want to see us they have to make the next move. I'm thinking some people will just say "That's not necessary, I will mail a check." Otherwise we will pay a call.

In fast food restaurants and other businesses I do often see plaques with often team pictures and thanks for helping "2010-11" etc., any insite anyone into where to get those cheaply?
 

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