Ticket sales for NCAA gymnastics meets are largely irrelevant. Selling 1 million tickets or 2 tickets will not matter to the overall survival or founding of female gymnastics programs. NCAA Women's Gymnastics is a large, vibrant program, however, because 1) it spreads goodwill for its universities, and 2) because of Title IX.
Female gymnastics teams are very important for spreading the goodwill of athletic programs. No administration would focus solely on money-making male sports to the exclusion of money-losing female sports in 2019. Due to amateurism rules which particularly limit gymnasts because of the age they peak as athletes, many immediately-past Olympians, most national team members, and nearly all JO Champions end up in the NCAA. This quality and notoriety sparkles. I'm not immune to the benefits of a large and passionate fan-base for women's NCAA. Fans buy tickets, t-shirts, watch TV and some make donations. Even so, this income is only a drop in the bucket compared to expenses.
The (by far) main reason NCAA female gymnastics teams survive and are founded is Title IX. Gymnastics is not only a Title IX sport, but it's also one of the three D1 female head-count sports. The OU women's gymnastics team is arguably one of the most successful programs over the last five years. I'm not an accountant, but I Iooked up the numbers I heard around 10 years ago and they remain consistent. The OU Women's Gymnastics team costs 3 million per year and earns $290,000 per year. OU is not an outlier financially and reflects the general P&L gap in this sport. Perhaps we should feel comfortable that softball loses more! These losses are irrelevant, however, because women's gymnastics helps create legal parity overall with highly lucrative men's athletic programs. Link Removed
Title IX has been overwhelmingly positive to athletic and education excellence for young women and female coaches, but Title IX parity rarely is a proxy for financial parity. Women's gymnastics offers more than money to a university, however, and that's a great thing.
(I would be happier if athletes in sports which have no wage income potential post-NCAA -- like gymnastics -- would be exempt from NCAA amateurism rules, but that's a different issue)