The *usual* situation in my experience is that even if the choreography is done internally, it is handled like a private lesson or some such, and there is an extra fee. However, I know of gyms that have a coach/teacher specifically for dance, and that person's salary (which comes from tuition, obviously) includes time spent making up routines (at one of the gyms I went to, it was during practice where everyone at another event. At the gym I spent most time at, we paid as much as $400-500 a routine for outside choreography and that doesn't include music. On the other hand, they were very well known choreographers). And tuition was low compared to other gyms in the area. So in the end it was basically equal, I mean the yearly tuition difference added up to more than $500 itself. Because of all of those circumstances it is hard to judge the "true" cost of routines from gym to gym. In my experience that beam choreography is more likely to be handled internally and perhaps without charge, or that routines will be recycled, or simply that all level 7s will have the same beam routine (and then do their individual variation of skills in that routine). Some gyms also hire the choreographer to do beam. I have experienced all of those scenarios.